This may seem obvious to some but I cannot begin to tell you the number of blogs I read where the author mentions something they wrote about before but yet fails to link to it.
Do they understand how frustrating it is to get into reading a post and then they mention something they wrote a few weeks, months or even years ago and if I want to read it I have to go searching for it.
Guess what really happens – I leave, as I am sure almost everyone else does. Another lost page view. Another lost opportunity to sell/impress/convince your reader.
So that brings me to today’s, although obvious, Blogging Tip.
Link To Your Previous Posts: Don’t assume that I have ever been to your site before let alone assume that I read something you wrote 2 years ago. If you are going to bring up a previous post then please – give me a link back to it so that I can get to easily. Trust me, it will only lend to your credibility and my desire to continue following you.
Bonus Tip
I know that we are all in a hurry to get information out sometimes and going back to find the URL of the post you did several weeks or months ago can be a pain. Thankfully…there’s a plugin for that.
Link to Post “allows you to easily create a link to an existing article or page in another article or page. It adds two buttons to the tinymce and the quicktags editors, which list the existing articles and pages, with the possibility of filtering by content or category.” You can get the plugin from WordPress.org
