From the category archives:

Marketing

Twitter Customer Service IS Real

by Tom Dwyer 02.18.2010

The other day I posted about the Kevin Smith vs. Southwest exchange that occurred on Twitter after Kevin was asked to leave one of their flights because he was “too fat“. The purpose of that post was to point out my belief that the average Joe or Jane would not have received the same attention [...]

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Would You Get Same Response As Kevin Smith Did?

by Tom Dwyer 02.15.2010

My friend Cord Silverstein just posted a great piece about the Kevin Smith vs. Southwest Airlines social media development that happened over the weekend on his blog Marketing Hipster. And just as Cord doesn’t want to debate who is right or who is wrong I don’t either  (if you need the details of the incident [...]

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I’m already listed in the search engines, do I really need SEO?

by Tom Dwyer 02.08.2010

Well that depends. What are you listed in the search engines for? Does any of that traffic help you reach your goals? Are the terms that you are being found under bringing you buyers or tire kickers? Just because your site is indexed and may even be found on certain terms does not necessarily mean [...]

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Five Simple Steps to Successful SEO

by Tom Dwyer 02.07.2010

Now this list may seem simplistic to those that are well versed in the art of search marketing, but if you are a novice or are looking for a quick refresher then read on. Whether you are a “do-it-yourself-er” or just looking to learn the basics of search engine optimization you need to understand one [...]

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